Analysis of stills

We used a close up shot of the reflection of the lead singer of the band getting ready in a mirror for the opening of our music video. This shot appeals to the target fan base though the use of costume, the band member becomes a mirror image of the audience/ fan, creating a notion on collective identity / tribal dress. The use of mirrors is also voyueristic, this relates to Goodwin's theory of music videos.

The bright graffiti background in these shots reflect the rebellion of youth culture in inner city urban locations, it reflects a sense of rebellion youth culture. The inner city urban locations we used in our music video are generic to the ska genre, having taken influnced from the film 'This is England' and 'Madness' music video's, we included urban loctions in our music video. Again the audience realate to the visuals though the use of generic symbols and images.

In many of the music videos I had looked at instruments where a important part to ska music videos, notibably brass instruments. One particular music video that caught my eye, and influenced this shot was '...' by 'The Mighty Mighty Bosstones'. In the video they use low angles of the performers, which make them stand out, the shots are powerful and visually pleasing.

We included shots of urban locations in and around Norwich in our music video to connote the genre. In this still from our music video music posters can be seen promoting reggae and ska gigs. The music posters appeal to the audiences music taste and the way the audience engage in music.

Close up of drumming shot. Instruments and performers are a large part of the narrative of our music video. From our research we found that instruments and performance occured in a large number of ska music videos, as ska bands tend to be quite large this is important to them.

We used several cross fades in our music video to enhance the visual appeal of the footage. We found that putting shots behind others made the images stronger. This cross fade is a shot of a tower block, this is generic of the ska genre, and a record shop again generic of the ska genre. The two images cross faded over one another make the image more powerful and pleasing.

The feel of our music video is fun and quirky, we where influnced by the music videos of 'Madness' and the comedy of 'Norman Wisdom'. We wanted to create a strong sense of a collective amongst the band, similar to that of the 'Woody's' gang in 'This is England'. This still feature the band memebers walking across a pole with the graffiti in the background. We thought having the band members walking across the pole would connote the quirkiness of our video, as well as creating a sense of a gang of friends. We where influenced by famous image of 'The Beatles' outside 'Abbey Road studeo'

The close up of the boots relates to the generic costume of the ska genre. Costume was a important part of out music video, to create a strong visual image for a potential fanbase.

A shot of all four of the band members skanking. The bands members are having fun together and show their love for the music. The generic costume of each band member appeals to the audience, the trilby's, braces and boots. The colourful graffiti background makes the images visually appealing and exciting, as well as complimenting the genre. The shadows of the band members dancing almost add a second dimension to the action, as if the shadows could represent the fans, joining in.

We reference the political ideologies of our target audience we included a shot of an 'anti-war on error' poster, condeming the scandle of British Bankers.

Still from a guiatr jump. We slowed down the jump, making it a visually appealing shot, as well as connoting performance.

Close up of female lead singer, this follows Goodwin's theory of music videos, the close up promotes the artist, and also creates a sense of voyuerism.

The use of the rule of thirds, the audiences attetion is drawn to the singer, thus promotion the artist.

Cross dissolve of performers skanking over image of inner city urban housing. The images over the performers over the urban shot enhances the visual pleasure of the shot. The performers in their braces and triblys dancing over urban houses enriches the generic reference to ska. The cross dissolve of these two images was inspired by the urban locations in 'This is England' and 'Woody's' gang in 'This is England'.

Cross dissolve of performers skanking and urban housing. The house can be seen to appear over the graffiti referencing the inner city urban location, and rebellion youth culture.

The end of the music vudeo is a montage of images of the band, as a collective and individually, marketing the band. The montage is quite fun and shows the band members in a quirky light. This shot shows the band together as a collective of musicians, and a youth tribe. The bands fashion appeals to the fans. Vanishing point draws audience eye into the mise en scene.

Close up of band member, promotion and marketing of the band.

The fencing over the performers indicated the urban location.

Boys messing around, reflects gang youth culture. Ska fashion and urban locations.

Quirky close up of lead singers face with glasses.

Reflects comical nature and influence of the music video.