Research
When reseaching the genre for my music video, I used Youtube to look at clips of other ska music videos and vintage footage of 1950's reggae dancehalls. Youtube allowed me watch and gain acess to thousands of music videos and clips that allowed me to research around the genre of our chosen and and gain inspiration from other performers work. For example the quirky antics and fun theme of our music video was inspired by watching 'Madness' music videos, like 'House of fun', we enjoyed Madness's style so much that we included the iconic 'Madness walk' in our video. Using clips on Youtube meant I could review the clips, then embed them on my blog and analyse them, meaning that I could understand other performers work meanign that I could apply a greater depth of knowledge of the genre and music videos in my production.
When planning my production I also used 'Google images' to look at generic ska images, as well as looking at costume worn by ska fans / performers. The speed and ease of the search engine meant I could research an image as soon as an idea came into my head, and bring up lots of relating images, I could then embed these into my blog and develope my thought accordingly.
'Google images' - 1000's of quick image responses for 'ska'
'Madness - One Step Beyond' - One of the videos that inspired our production
Planning
When planning my music video, I used a digital camera to capture my ideas visually, taking them from paper to something that was a visually realisation. My taken images digitally I could quickly and easily review my photographs and analyse my ideas, experimenting with compostion, camera angles, location and costume. Taken photographs meant I could really develope my work, experiementing with different ideas, and developing them so that my production was as visually appealing for the audience. For example when planning the costume for our performers, I took lots of photographs of the performers in different costumes, then analysed them on my blog, meaning that I could critque my work as I went along, which I think really helped me created a well thought out creative production. I uploaded the photographs I took onto my blog where I then analysed them, and showed my ideas and processes, linking my work to clips and photographs of other performers work. I also used a video camera to take mock footage of initial ideas we had for the music video, by reviewing these clips we could then evaluate our work in progress and make decisions about what worked well, and the best camera angles, and loacations for our production. When editing our production the 'Premere Elements' software meant we could cut down are footage with ease, and add effects. We used the effect 'cross fade' several times in our production, by using the 'cross fade' it meant we could overlap two or more shots, by overlaping shots they made are footage more visually appealing to the audience.
Evaluation
When constructing my evaluation I used 'Youtube' and 'Google' to embed clips and images into my written work to back up my points and portray my idea visually. I embedded stills from our production onto my blog and then evaluated the stills relating back to my productions.
